Our Story

St. Croix, U.S. Virgin Islands

We’re The Naked Turtle and we believe that rum, like life, is best enjoyed Naked. Our journey began in St. Croix, where the beautifully transparent pristine waters and colorful scenic views inspired a big idea: to create a white rum for those who love to live and give boldly.

In recognizing that goodness starts from within, we made some bold choices ourselves. So, unlike most rums, we’re bottled ‘Naked,’ which means we never touch the inside of an oak barrel for a bright finish. We're also five-times distilled with the pristine waters of the U.S. Virgin Islands and crafted from quality sugarcane molasses, so you can sip us straight or mix us in your favorite Naked rum cocktail for a taste that shines.

But spreading love didn't stop there! We partnered with the Sea Turtle Conservancy to help save sea turtles since our rum was created in 2012.

turtle Love

As you can probably tell by now, sea turtles are our spirit animals! And now, every bottle of our delicious rum helps save a baby sea turtle. Talk about a win-win!

save turtles

what makes us shine?

Color: Crystal clear, just like our taste!

Aroma: A heavenly mix of vanilla, custard, brown sugar & light banana.

Best Enjoyed: Naked or combined with your favorite fresh fruit ingredients.

There’s more to

The Naked Turtle

than just a delicious white rum!

Check out The Naked Turtle merch store.

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